Jessica's decision to start the company in the first place came from spotting a gap in the childrenswear marketplace - stylish beachwear with UV-protection. She pointed out to me that people travel to the sun all year round and finding nice beachwear for a winter-sun holidays in, say, January, is almost impossible. It makes me think we haven't been away enough yet...
Among the usual raft of new business admin tasks, Jessica travelled to Portugal to meet and work with the factory that will produce her lines. Italian and Portuguese fabrics are printed in Spain and sewn at the Portuguese factory. A personal relationship with her producers is very important to her (and that it is relatively easy to get there!).
Since January, she has been collecting press coverage and sales from all over the place, including Switzerland, the UK and Italy via the web. I asked how she had got on at the business start-up centre for our area, NyföretagarCentrum and she recommended their seminars, particularly liking one on e-commerce. Although she didn't use many of the other services, it was through them that she was featured in Mitt i Danderyd, so publicity comes from all sorts of sources.
Something I only realised afterwards was that I didn't see the clothes so I'll pop into Lilla Gröna Indianen a.s.a.p. to check them out properly!
Jessica recommends A&G Show Academy for children's dance classes, Hilda for yoga and a couple of other local businesses who I hope to check out and profile soon.
Now, where can we go where we'll need swimmers and sunscreen?